Arts in Crisis is a program designed to provide planning assistance and consulting to struggling arts organizations throughout the United States. Open to non-profit presenting and producing performing arts organizations, the program will provide counsel from approved mentors in the areas of fundraising, building more effective Boards of Trustees, budgeting, marketing, technology, and other areas pertinent to maintaining a vital performing arts organization during a troubled economy.
Useful Tips in Managing and Funding performing Arts Centres
Starting a performing arts centre is by no means an easy task, but after all the time and labour invested, it can turn out to be a very rewarding venture. Such a centre can be used for various types of performing arts such as music, dance and theatre. Certain spaces may be customized to fit a specific purpose, or it can be a multipurpose hall where any of the arts can be performed interchangeably.
Although there is plenty of talent out there, there seems to be a challenge in managing and funding performing arts centres. It is important to realize that these centres are businesses like any other. Ensure that there is a solid business plan in place. With a business plan, all the details including advertising, target market, finances and general objectives are clearly put into perspective. It then acts as a blueprint and even if the management should change, the policies remain constant.
The staff is also a vital part of a performing arts centre and it is best to go about staff recruitment with great care. It is advisable to get employees who are interested in arts so that they will easily blend into the goals of the organization. Instructors should especially be picked with precision because they determine the standard of the performances.
Even if the long term goal is to offer multiple genres of art, it is more effective to start with a single one then after perfecting it, you can move on to the next. Advertising cannot be ignored as a way of informing more people on the activities going on.
Funding is another headache for most managers. The internet should be the first place to check. Thousands of grants are offered by arts and cultural foundations every year. Since there are several categories of arts available, each centre can find its niche and apply, mostly by filling the form provided. There is also an online directory of foundations that offer such grants. Most arts pages on the Web contain useful links that lead to companies and programs that financially support the arts. Funding opportunities are also available with awards or where there are requests for proposals in certain fields of arts. The government also plays its role of promoting arts and culture through the concerned ministry. Applications for funding are called for every now and then and arts centres can benefit immensely from such funds.
Private funding also works well especially where performing arts centres have positively impacted the community. Do not shy away from approaching companies and other businesses operating around you and requesting for sponsorship of various initiatives. Point out to them that there are tax benefits involved as well as a chance to advertise their products. This way arts centers are likely to be the lucky beneficiaries of the companys’ Corporate Social Responsibility (CSR) programs.
Managing and funding performing arts centres should be a collaborative effort. The alumni of these centers can also open doors for funding. Chances are they have gone on to form or work for larger arts organizations, and they are in a position to influence the chances of funding.
Ensuring a Future for Your Performing Arts Group
Determining how performing arts centres can plan for the future to cope with slow economies is quite a predicament.
The fact is that the performing arts is used to having to work with little to no funding; some groups even base theatrical work on their economic condition, modifying recycled objects to make sets and props, letting the backstage financial condition tell its own subtle story.
There’s nothing wrong with that, it is this experience with bad economy from which performing arts centres get their financial and organizational resilience. The problem is that as the economy worsens, art centres are being forced to cut down more and more on what they traditionally see as ‘non-crucial’ expenses, like marketing, or cutting minor performances and educational programs altogether. When performances are cancelled and marketing is non-existent, art centres receive less and less revenue and attention, until they eventually become too small to even matter.
This is all according to arts management expert, Michael Kaiser, who says that art centres are retreating from the shadow of a bad economy, when what they should be doing is facing the problem head on.
When you as the question of how performing arts centres can plan for the future to cope with slow economies, the answer is simple. Don’t further damage the centre’s chances for survival by eliminating its revenue-making programs. Instead, focus on ensuring that the revenue streams of performing arts centres flow constantly, because it is only through long-term financial growth can any centre sustain its own existence, independence, and development.
Kaiser goes on to say that when an arts centre keeps its head up in a recession, it will recover when the economy recovers, and those that continue to cut crucial programming will continue to suffer financial and organizational losses.
Whether the economy is struggling or not, a performing arts centre or group relies on its main reasons for existence: the many talents and skills of the people who are in it. If you want to ensure a financial future for your performing arts group, you have to put these talents and skills to good use.
There is the option of soliciting funding from the various business-owners, art lovers and connoisseurs, corporate or government entities–it never hurts to ask. When you’re soliciting for financial support, be honest and transparent about why you need the money and how you will be using the money. People are more likely to give support when they are presented with clear short-term and long-term plans for the resources that they’ll be dishing out.
Of course, unless you’re able to solicit years’ worth of funding, you still need a way to rake-in regular revenue. That means planning and executing what you do best: your performing art. To do this effectively while still maintaining a tighter budget, don’t cross out marketing, programming, or anything else that may affect the quality of your performances.
As a performing arts group or centre, your art is your product. It’s up to you to polish it to perfection with the resources you have on hand, and sell it–ensuring your financial future.
